New Nike Deal for Inter

[Jager]

07/01/2008 21:43

Inter To Extend Lucrative Nike Deal

Serie A leaders Inter's economical future has been given a boost by
the news that the deal with Nike will earn the club even more money
after 2009.
If anyone was wondering how long Inter's winning cycle will last,
latest news regarding their sponsorship deals suggest that, in any
case, their economic future is already assured.

The club's contract with Nike, which previously ran until 30 June
2009, was worth around 9 million euros a season. The next one will
run ten years, and it will be worth more than any other contract ever
agreed between the American sports brand and a football club (not
counting the Brazilian national team).

It should be an amount between 12 and 14 million euros a season,
which in total would earn the club around 140 million euros. With an
increment of about 50 percent compared to the current contract, Nike
sees president Massimo Moratti's club as a brand of the future and
the right one to invest in to generate good business through football.

This means that currently Inter are considered an important and
strategic brand to invest in as much as the likes of Arsenal,
Manchester United, Barcelona, and Juventus.

Danilo Pochini

I know that Inter kits are becoming top sellers at most asian locals, and gaining popularity throught the world. i wonder if this is the reason?