It's a priority b/c of Europe, where the big matches will attract big crowd's, and Juve would be making around 1 million euro's more per game in ticket sales. Same goes for serie a.
Even still, only Fiorentina, Torino, Milan, Inter and Roma would attract sell out's, along with a few CL games, and thats hardly enough to recoup the fee for the reconstruction, nevermind a new stadium.
However, Juve have always been very financially disciplined , and they would never put the club in financial jeopardy if they didn't know for certian they could manage the risk.
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