[Pennywise]

Real Madrid leads all football clubs in brand value according to a BBDO Consulting study

The Best Club of the 20th Century is also the most valuable. Results of a BBDO Consulting study conclude that Real Madrid is the leading brand on the continent, according to Spanish financial daily Cinco Días. Valued at an estimated €1,063 million, the Madridistas sit atop the list that includes the main clubs in Europe.





Real Madrid is the most valuable brand in European football according to BBDO Consulting. Valued at estimated €1,063 million, the Real Madrid logo surpasses all other clubs. Second on the list is FC Barcelona, valued at an estimated €948 million.
Manchester United is third (€922 million), followed by Chelsea (€828.5 million), AC Milan (€824.6 million) Bayern Munich (€727.7 million), Inter Milan (€715.8 million), Arsenal (€712.9 million), Juventus (€709 million), and Liverpool (€453.1 million). Valencia is 16th valued at €319.2 million, Sevilla is 23rd valued at €234.5 and Villarreal is second-to-last valued at €234.3 million. BBDO Consulting is a subsidiary of Omnicom, the largest advertising and marketing agency in the world.



This ranking allows companies to understand the value of a sporting institution as a vehicle of its advertising, as well as to measure a club's long-term marketing and advertising potential. Brand popularity, brand image, and sources of revenue are all taken into account.

Sponsorships and tours
Real Madrid has "built up its brand value through sponsorships and world tours," according to the agency. The most recent of these contracts, signed with online gaming company Bwin, is worth an estimated €60 million. Real Madrid leads the list of the 20 richest clubs in the world and is followed by Barcelona and Juventus, according to accounting firm Deloitte. Manchester United was the richest for eight consecutive years until Real Madrid surpassed the English