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Originally Posted by Joel
To be honest I don't like the re-naming of stadiums either, but that's just me.
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I don't mind it because here in NA, sponsors are everywhere.
Hockey, every inch of the boards are covered.
hockey arena name "HSBC Arena" After a bank

Soccer
"BMO Field" Named after a Bank of Montreal -Toronto field
Toronto Blue Jays-they have a sponsor for the "game ball" sponsor for the "crew of people who come out and clean up" sponsor for the bullpin" the stadium is owned by "Rogers" a communication's company and they called the building "Rogers Centre" and they advertise anything and everything to do with their company!
Serie A-all around the touchline and back of net
These companies bombard us with ads every minute of every game. That's why i don't mind naming the field after a company. They will find another way of getting there ad across. At hockey games, they have ads running on the scoreboard of tv commercials for their products every whistle. ridiculous. But when you have 20,00-80,000 people in attendance, best way to advertise and the tv coverage as well.